Frank Kern - SEO Spy

Seo Spy

By John Hawkins

*****

Latest SEO Strategies That Will land your on Page one

Disclaimer

The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields. You are encouraged to print this book for easy reading.

Table of Contents

Introduction To SEO

Keyword Research

SEO Basics

Onsite Optimization

Offsite Optimization

Advanced SEO Tricks

SEO Mistakes to Avoid

PageRank Boosters

Foreword

Traffic is the pre-requisite for any successful business. Just like how a typical brick and mortar shop needs people walking around to see their shop, an online business needs eyeball as well.

The problem is that for many new entrepreneurs, they lack the financial budget nor knowhow to generate tons of traffic for their businesses. And then in the early internet marketing years, a group of people came up with the term SEO Marketing and this has been the forefront for free traffic generation till today. Let's dwell deeper into this amazing phenomenon.

Chapter 1:

Introduction To SEO

Synopsis

SEO (Search Engine Optimization) Marketing is a method of generating traffic for your online business without any cost. Created early in the web 2.0 era, this method has been used ever since from marketers around the world to create online traffic streams till today.

The Beginnings

One of the good things about SEO marketing as it has the ability of creating passive traffic. Which means, youll be getting traffic without having to actively be there. (we will see how in the next few chapters).

This seems like the ultimate choice especially for marketers who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines such as the big G (Google).

Google is the biggest search engine in the world with millions of searches going on daily. By tapping into SEO, you will be swimming in loads of traffic.

SEO is essentially the art of getting your page on the first page of Google for search terms relevant to your online niche business. Lets say you are in the dog training niche Hence, when people search for terms like dog training tips or dog training guide, you want your web page to appear on the first page of the search results And that is what SEO is all about!

The better you are at SEO, the more traffic and hence, more sales you will get. Of course, if you have a huge marketing budget you can spend it all on advertising and totally forego SEO, but if you are on a shoestring budget, you can always tap into the powers of SEO to get tons of free traffic!

Google ranks how relevant a website is to its searches in terms of Page Rank. By boosting your page rank, you stand higher chance of getting in front of the search engines.

Facebook has a page rank of 10, meaning it is one of the most highly sought after and visited websites on the web. When you first start your website, you probably have a page rank of 0. So, it will take some time to build your page rank, but with these methods Im about to show you below, building page rank will become a walk in the park! In the next section, we will look at the importance of keyword research for SEO.

Chapter 2:

Keyword Research

Synopsis

Keyword research is an essential part of SEO. The Research You will need to find what keywords are the most sought after in your niche and target them in your web content.

That way, when the majority of people search for something on the net, everything will lead to your website

The best place to do your keyword search is at Google AdWords Tool https://adwords.google.com/select/KeywordToolExternal

The winning formula for good keywords are:

1)High search volume

2)Low competition

As a general rule of thumb, getting about more than 1000 organic searches a day is a good bet for a highly searched keyword. If you want to check out your competition, get the Google toolbar and see what are the page ranks for search results are in the first page.

These keywords and key phrases will then be targeted to draw you massive free traffic via SEO. There are also long tail keywords which are longer key phrases with less search volumes but virtually no competition. These should be targeted as well.

Chapter 3:

SEO Basics

Synopsis

As mentioned earlier, SEO is the art of getting your web content highly optimized so that Google likes it. So how do we optimize your website?

The Basics

There are two type of optimization techniques: Onsite optimization and Offsite optimization. Onsite optimization deals with the things you can tweak and modify on your own website to make it more relevant to Google searches.

Offsite optimization deals with interactions with websites outside of your own. This could be in the form of getting backlinks or social interactions, which we will go into more detail later.

The SEO trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and make their websites on top of the search ranks. But Google is a smart company, and they have a team who constantly evolves Googles algorithm to make sure that searches remain relevant and not bring spam sites in front.

People who exploit SEO in the wrong way are called Black hat SEO artists and their practices should be avoided at all costs. That being said, lets dwell deeper into SEO the right way and how we can start applying it to our businesses immediately!

Chapter 4:

Onsite Optimization

Synopsis

As mentioned earlier, onsite optimization deals with the things you can edit on your own website to make your web content more likeable by Google.

Onsite

The first thing you must know is keywords. In short, every page should have about 2-5% keywords density. So, sprinkle your keywords where its due but dont overdo it.

For total optimization, keywords or key phrases should be present in the titles of blog posts, the first sentence of the first paragraph and also at least once in the body.

Keywords should also be bolded or italicized every now and then. Links should be worded with anchor text links (keywords and phrases).

Also, onsite linkages is highly recommended. Meaning, you should link blog posts and pages together if they are relevant. These small steps contribute to SEO and should be applied when convenient.

One more thing about on site SEO, people say that images dont contribute to SEO. I beg to differ. Images should be given alternate texts or descriptions. You can also link images to blog posts.

Stick to these good practices and youll be on your own to free traffic,

Chapter 5:

Offsite Optimization

Synopsis

Offsite optimization deals with the stuff outside your website that can contribute to SEO. One of the main components of offsite optimization is getting backlinks. Backlinks is one of the main components of offsite optimization.