Verdino - Micromarketing: get big results by thinking and acting small

Price for microMARKETING

Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for massand instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.

SETH GODIN, author of Linchpin

Scale and media buying power are no longer a decisive advantage. As Greg Verdino shows with compelling examples of success, micro-MARKETING is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?

DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing & PR

Greg Verdino makes the case for the death of mass marketing in a compelling way. Well written and loaded with interesting case histories.

AL RIES, coauthor of War in the Boardroom

In the creative marketing world, everyone is on a quest for the big idea. In what might seem like the ultimate paradox, Greg Verdino suggests that the best recipe for getting big results may actually require thinking smaller. microMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources. Yes, it is possible, and microMARKETING will show you how to do it.

ROHIT BHARGAVA, author of Personality Not Included and SVP at Ogilvy 360 Digital Influence

To paraphrase Kermit, it isnt easy being small. In microMARKETING, Greg Verdino has reeled in numerous examples of how big became pass and proves that in our overhyped society the teeniest push is the way in. Ironically, for a book thats all about the small, the examples have big consequences, and each story is told in an expressive manner. Verdino digs far beneath the surface (thats different), and practical lessons are proffered everywhere. Size queens beware: your days are numbered.

RICHARD LAERMER, author of 2011: Trendspotting for the Next Decade and CEO of RLM PR

Filled with fresh strategies for engaging fragmented markets and frazzled customers.

JILL KONRATH, bestselling author of SNAP Selling and Selling to Big Companies

Greg Verdinos approach to micromarketing hits the nail on the head: social media efforts should put a face on the company and not focus on the tools. At Kodak, we strive to level the technology playing field by removing barriers and connecting people through social interaction, and we recognize that there is great power inherent in a single moment between a company and one of its customerssmall is the new big. Micro is the new macro.

THOMAS HOEHN, Director of Interactive Marketing at Eastman Kodak Company

We are in an evolutionary phase of marketing and going through a time when technology is increasingly becoming its backbone. What weve encountered over the past few years is tidily summed up in this book by the social media industrys bald uber-professor (yes, I mean Greg Verdino), and his vision about micro is spot on. If you are searching for the next big idea, you wont find it. Were entering an age of micromarketing where the next big idea is thousands of small ones. microMARKETING provides awesome articulation of this idea and is a must-read for anyone in marketing or technology.

DARREN HERMAN, Chief Digital Media Officer at kirshenbaum bond senecal + partners

Verdinos thinking is anything but small. His insight will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets.

BRIAN SOLIS, author of Engage and founder of BrianSolis.com

All companies, regardless of size or market, struggle with the best way to capture the attention of their audience. Greg Verdino details how major brands have successfully done this by changing from mass marketing to micromarketing. He demonstrates that it is not about the tools you use, but what you do with them to create a personal experience. Follow Gregs seven shifts from mass to micro and youll be a micromaven, capturing the attention of your audience, before you know it.

DONNA M. TOCCI, Director of Web/New Media at Ingersoll Rand

Get Big Results by Thinking and Acting Small

GREG VERDINO

Copyright 2010 by Greg Verdino. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-170248-5

MHID: 0-07-170248-2

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