Tucker Max - Mate: Become the Man Women Want

This is not our book; its your book. We built it from the ground up to serve your needs. Its been shaped by your emails, questions, and feedback. It even originated in the dating failures of guys like you. Heres how that happened:

This book exists because some young guys in Cincinnati were terrible with women, and they blamed Tucker Max.

At a Thanksgiving dinner, Geoff was hanging out with some of his male cousinstypical young American guys in high school or college, mostly without girlfriends. They asked about Geoffs research in evolutionary psychology and human sexuality. Geoff explained a few basics about why women love self-deprecating humor, why they value intelligence as a good genes trait, and how lap dancers ovulatory cycles influence their tip earnings.

The cousins had never heard about any of that stuff. Some were fundamentalist, some were atheist; some were young Republicans; some were liberal hipsters. Their common ground was that they all adored women, sex, and dating, but they knew almost nothing about these topics.

So Geoff asked his relatives and their friends where they were learning about human mating. Then the floodgates opened. Several mentioned that theyd read Tuckers books, like I Hope They Serve Beer in Hell, Assholes Finish First, or Hilarity Ensues. They swore by these books. They werent just entertaining stories; they were the bedrock of their sexual educationtheir dating bibles.

Geoff was appalled by their ignorance about mating but intrigued to hear about this Tucker person, who must be an especially wise, well-balanced, sober dating guru to merit such a devoted and diverse following. So Geoff read Tuckers books, and the mystery only deepened. The letters W and T and F kept running through Geoffs mind.

A few months later, Geoff was at a psychology conference in Austin, Texas, and got in touch with Tucker. They found an instant rapport, and Geoff shared the story about the Thanksgiving cousins who were Tucker Max fans.

Tucker asked, How are they doing with women and dating?

Geoff said, Not very well, I think. They seem confused and frustrated. With all due respect, Im not sure your books are the best guides to how to improve ones dating life.

Well no shit, Tucker thought. His books werent written as education manuals. Theyre just funny stories about getting drunk, hooking up, and doing stupid things with his friends. Who takes dating advice from a guy who gets into a Breathalyzer contest at a sushi restaurant? Who takes sex advice from a guy who has to keep replacing his mattresses because women keep peeing on them? If anything, Tuckers stories are cautionary talesabout what not to do. Geoff agreed.

Tucker said, I dont understand. Youre a sex researcher and an evolutionary psychologist. You know this field; youve taught it for decades. Why didnt you just recommend a good mating guide for young men?

Geoff said, I tried, but it doesnt exist. Nobodys written it yet.

Tucker was flabbergasted. How could a basic instruction manual for such a crucially important topic not exist? It has to. You must be wrong!

No. Tucker was wrong.

Geoff proved the point. Tucker, how did you learn this stuff?

Tucker said, Oh right. I had to learn it by myself, through trial and error. Lots and lots of error.

Geoff and Tucker spent the whole dinner discussing the reasons for our cultures failure to educate young men about mating. Geoff explained that American schools are still surprisingly repressed about sexual educationfederal grants and universities dont support sex or dating research; professors cant advise students on how to become more sexually attractive or improve their Tinder messaging skills; higher education focuses on improving students economic prospects rather than their private lives. And most of the other advice-givers out therereligious zealots, gender feminists, or manosphere misogynistshave some twisted ideological agenda. Or the advice-givers are exploitative marketers trying to sell manipulative strategies, like most pickup artists. Or the advice is just factually wrong, without any scientific integrity, based on misunderstood third-hand accounts of the research in fields that Geoffs been publishing in for years.