Danny Dover - Search Engine Optimization (SEO) Secrets

Executive Editor: Carol Long

Acquisitions Editor: Mary James

Senior Project Editor: Kevin Kent

Project Editor: Kristin Vorce

Technical Editor: Tim Buck

Production Editor: Rebecca Anderson

Copy Editor: Kim Cofer

Editorial Director: Robyn B. Siesky

Editorial Manager: Mary Beth Wakefield

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Search Engine Optimization Secrets

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Copyright 2011 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-0-470-55418-0

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ISBN: 978-1-118-07831-0 (ebk)

ISBN: 978-1-118-07830-3 (ebk)

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This book is dedicated to my family (Thats you, Mom, Dad, Jessica, and Josh!) for their support and encouragement. I love all of you!

It is also dedicated to my fantastic friend Ian Lauth, (not you Kevin Tower :-p) for his patience and support. Thanks for putting up with me buddy!

Last but not least, I am dedicating this to all of my brilliant co-workers at SEOmoz. Without all of you, this would have been an unpublished disaster!

I dont know what I did to get lucky enough to have all of you in my life but I appreciate my time with you every day.

Danny Dover

To my wife and children, who love me even though I never finish working when I say I will.

Erik Dafforn

About the Authors

Danny Dover is a passionate SEO and influential writer. During his tenure at SEOmoz.org (where he was the Lead SEO), he did SEO consulting for many of the worlds most popular companies including Facebook, Microsoft, and Comcast. His expertise has been cited in Time, PCWorld, Smashing Magazine, and the Seattle Post-Intelligencer and has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian.

Danny has spoken at numerous SEO conferences (spanning three continents) and his written posts and articles have been read over a million times and accessed online in more than 175 different countries.

Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. At Intrapromotes blog and ClickZ.com, hes written over 200 articles on SEO strategy and techniques, many of which focus on architectures effects on the crawling and indexing processes. Erik lives in Indianapolis with his wife and three children.

About the Technical Editor

Tim Buck worked for 15 years as IT Manager for a small software development company. Being the sole source of IT support there, he was responsible for server management, desktop support, web development, and software testing, and he wore many other hats as well. As a result, he learned a little about everything, including the basics of getting his companys website listed in Googles search engine results.

Now Tim works as a web application developer in state government; in this role, he continues to learn a little about everything, supporting legacy applications as well as developing new ones.

Acknowledgments

I would like to acknowledge the extraordinary efforts of Kevin Kent (Project Editor), Mary James (Acquisitions Editor), Carol Long (Executive Editor), and Jenny Watson (who originally found me for this book) for their work on this enormous and fun project. Your guidance and leadership made it possible for me to complete this book and I sincerely appreciate your patience and support.

I would also like to acknowledge the SEO community as a whole for creating the invigorating environment that made this book possible. Whether I met you in person, online, or not at all, you have been my driving force and an unconditional source of encouragement and important constructive criticism.

Thank you!

Danny Dover

I would like to acknowledge the help and encouragement of several people who made my contribution to this book possible.

Thanks to Danny Dover for his hard work conceiving an excellent collection of content not typically found in SEO books. Contributing to the project has been an honor and a challenge.

Special thanks go to John Lustina and Doug Ausbury, co-founders of Intrapromote, LLC, for their encouragement during the writing stage; and to James Gunn, who was instrumental long ago in helping me understand fundamental SEO concepts and who continues to be a source of great insight and knowledge today.