Table of Contents
This book is dedicated to my parents, Eleanor and Murray:
My wisest advisers,
My best marriage role models,
And my biggest fans.
Praise for Rachel Greenwald and
Find a Husband After 35 Using What I Learned at Harvard Business School
An International Bestseller
For the woman whos ready to vault to the altar... put yourself on this 15-step plan... and youll have one foot in that Vera Wang gown. O: The Oprah Magazine
The ultimate single-woman-looking-for-a-man manual! Palm Beach Post
[A]n instant hit. USA Today
Rachel Greenwald... has taught thousands of mature women how to meet Mr. Right. People
[Greenwalds] new book lends legitimacy to the husband hunt. New York Daily News
Greenwalds program is... motivational.... What I found was that [she] had written the book for me, a smart successful woman... New York Post
Greenwald... has become a national sensation. Unlike the typical pop psychology self-help book, Greenwalds is short on therapy. Her advice is uncommonly blunt. San Jose Mercury News
Find a Husband is... perfect... for the new millennium, where everything from religion to education to politics comes down to good marketing. Chicago Sun-Times
An MBA brings marketing methods to the mating game.... [Greenwalds] ideas are more original... The New Yorker
Rachel Greenwald is the wife maker. The Denver Post
Although Greenwalds book, Find a Husband After 35, is aimed at women of a certain age... the business principles she recommends apply to all people, men and women, young and old, gay and straight. Toronto Star
A book that has stormed America, revolutionized the dating game. The Times (London)
Focused and creative, women get serious in quest to hook Mr. Right. Atlanta Journal-Constitution
Real marketing genius. San Francisco Chronicle
Inspiring advice... [Single women in Boston and New Hampshire] love her book. She charmed me instantly.... Shes empowering women. Concord Monitor, New Hampshire
Not since The Rules hit the radar in the mid-90s has a dating how to created so much noise. Joanie Edelberg, 47, a Chicago real estate broker... sees Greenwald as something of a saviour and [says] This book really got me to wake up. London Guardian
The programs market-minded approach to finding a husband is more truthful than that of its nineties predecessor, The Rules. The Times (London)
Colorado-based marketing whiz Rachel Greenwald has scored a publishing hit.... Forget Cupids arrows. If youre a woman over 35 and looking to get married, you need a 15-step action program. Edmonton Journal
Rachel is my kind of gutsy girl: all the kick of cheddar on rye, minus any trace of baloney. O: The Oprah Magazine
Rachels approach is clear, systematic, and motivating. Debra, single woman, age 49, as quoted in New York Daily News
Introduction
MARKETING 101
Why are you still single? It doesnt matter.
The important question is not why are you still single, but what are you going to do about it? I have created a proven, proactive, assertive program that I simply call TheProgram. It will help you find a husband. The Program uses powerful marketing tactics that I learned at Harvard Business School, in my professional marketing career, and in coaching single women just like you. It will jump-start your dating life and get you married.
If youre reading this book, you are probably between the ages of 35 and 105 and looking to get married for the first time, or maybe the fourth time. You probably have experienced waves of resignation, thinking that you will never find a wonderful mate. You may be divorced or widowed, or never married after spending time on your career or with the wrong boyfriend. Maybe youve never wanted to get married until recently. Maybe youve had weight issues or youve been distracted by a sick parent. Maybe youre shy and have trouble meeting men. It makes no difference how you got here: Youre single and ready to make a change.
What this book is not is an analysis of all that has gone wrong in your life, whos to blame, or why society is the way it is. Youll see zero quotes from famous psychiatrists, sociologists, priests, or rabbis about the plight of the single modern female.
Women frequently ask me how to change their patterns of the past. They spend too much time on the job, they are attracted to the wrong types of men, they cant get over a lost love, their dates dont turn into committed relationships, their committed relationships always fizzle, or a dozen other common patterns. These are areas that The Program does not address in its 15 Steps. The Program is about action and moving forward: It will help you find a husband, but it assumes that at your stage in life, you have a pretty good idea about why youre still single. (By the way, if you are happy being single and not looking to find someone wonderful, put this book down. Its not for you.)
For some of you, being single has been by choice. You are fundamentally happy except for the frustration you feel about not having met a great partner. Youve had other priorities and you have a full life with your friends, family, activities, and career. You have been too busy to focus on getting married. If you are reading this book now, perhaps youre ready to shift your focus.
For others of you, being single has not been by choice for any number of reasons. To understand those reasons, you may have tried therapy, read self-help books, or had friends and family counsel you on your issues. Hopefully, you are now enlightened and ready to break out of any damaging patterns. You want action, not more psychoanalysis.
Of course, you dont want to find just any husband. You probably could have done that by now. You want a wonderful husband, whatever that means to you individually. This is understood throughout The Program. When I say that these tactics will help find your husband, know that I mean your wonderful husband.
And those wonderful husbands are out there. Every time I go to a new city to teach my seminar Find a Husband After 35, the seminar registration operator inevitably calls me in advance to ask, Do you allow men in your class? Weve had so many calls from men who want to attend your seminar. Ive called back many of those men, and I can promise you theyre not looking to hit on the single women in my class. They genuinely want to learn how to find a wife. Some are shy, some are busy with their jobs, some are busy with single parenting, and most just dont know where the wonderful single women are. These men are lonely and out there looking for love, too. Youre going to learn how to find them in this book.
The Program allows you to take matters into your own hands with 15 action steps. It is designed for women later in life with unique challenges, such as fewer eligible men and more insular lifestyles.
Let me be clear. This is not a program for the uncommitted. At times, you will feel this plan requires too much effort and is too contrived. But reading this book is like dialing Marriage 911: Its an emergency. And you do what you have to do. Youre lonely, maybe your biological clock is ticking, and you want a loving husband more than anything else. If you were searching for a job, you would devote enormous time and effort to finding the right one. Finding the right husband is certainly more important than a job, since hopefully the husband will be with you for a lifetime. If you wanted to lose weight, youd abide by the required sacrifices and rules.
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