William M. Ferriter - Communicating and Connecting With Social Media

WILLIAM M. FERRITER JASON T. RAMSDEN ERIC C. SHENINGER

Copyright 2011 by Solution Tree Press

Materials appearing here are copyrighted. With one exception, all rights are reserved. Readers may reproduce only those pages marked Reproducible. Otherwise, no part of this book may be reproduced or transmitted in any form or by any means (electronic, photocopying, recording, or otherwise) without prior written permission of the publisher.

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Library of Congress Cataloging-in-Publication Data

Ferriter, William M.

Communicating and connecting with social media / William M. Ferriter, Jason T. Ramsden, Eric C. Sheninger.

p. cm.

Includes bibliographical references and index.

ISBN 978-1-935249-54-2 (perfect bound) -- ISBN 978-1-935249-53-5 (library edition) 1. Mass media in education -- United States. 2. Media literacy -- Study and teaching (Secondary) -- United States. 3. Popular culture -- Study and teaching (Secondary) -- United States. I. Ramsden, Jason T. II. Sheninger, Eric C. III. Title.

LB1043.F47 2011

371.333--dc22

2011010101

Solution Tree
Jeffrey C. Jones, CEO & President

Solution Tree Press

President: Douglas M. Rife

Publisher: Robert D. Clouse

Vice President of Production: Gretchen Knapp

Managing Production Editor: Caroline Wise

Copy Editor: Sarah Payne-Mills

Proofreader: Tara Perkins

Text Designer: Jenn Taylor

Cover Designer: Orlando Angel

To my beautiful wife Elizabeth, who Reece and I just couldnt live without! Bill Ferriter

To Colleenmy wife, best friend, and colleaguewhose unwavering love and incredible support I am blessed to have in all facets of my life. And to my children, Connor and Kaitlin, who keep me smiling and laughing every day. Jason Ramsden

To my incredible wife Melissa, a phenomenal mother to Nicholas and Isabella, my confidant and best friend, whose love and support I treasure. Eric Sheninger

Like all pieces of writing, Communicating and Connecting With Social Media is the product of a thousand conversations and shared experiences. For Bill, those conversations have happened almost exclusively onlinein digital places like the comment sections of Scott McLeods and Dean Shareskis blogs and in the Twitter streams of folks like Russ Goerend, Steven Anderson, and Jon Becker. People hes never met like Chris Wejr, Lyn Hilt, and Eric Townsley have shaped his think-ingpushing, prodding, encouraging, and contradicting. Their contributionsand the contributions of hundreds of others who have embraced the notion that transparent sharing can make everyone betterare a constant source of ideas and inspiration for Bill.

For Jason, those conversations began in February 2008 with friend and likeminded soul Matt Scully during the National Association of Independent Schools annual conference where keynotes by Daniel Pink and Sir Ken Robinson helped to fundamentally shift his mindset about education. Since then, those conversations have continued, both on and offline, and have grown to include trusted friends and thinkers Sam Morris, Sarah Hanawald, and Meredith Stewartand countless others in his personal learning network, including Jonathan E. Martin and Jamie Field Baker each challenging Jason in ways he previously thought not possible. Lastly, Jason wishes to thank Doreen Kelly whose support and encouragement has been invaluable throughout this career.

For Eric, those conversations began in March 2009 when he joined Twitter and began to craft his personal learning network. There he came across a wide array of passionate educators like Thomas Whitby and Pam Moran. Principals like Patrick Larkin, George Couros, Chris Lehmann, and Deron Durflinger whose support, guidance, and unwavering commitment to share their knowledge have helped transform him into the leader that he is today. Eric would be remiss if he did not mention the New Milford High School communitystudents, staff, administrators, and parentswho collectively inspire him each day to continually grow and lead change in way that makes his school the best it can be.

Finally, Bill, Jason, and Eric would like to thank the staff of Solution Tree. Sarah Payne-Mills has helped to shepherd the book from a rough first draft to a much improved final copy, with insight and encouragement every step of the way. Gretchen Knapp has served as a constant sounding board, providing support even when we were overwhelmed, and Douglas Rife and Diana Brace sought out the feedback needed to ensure that the ideas shared within this text carried resonance with leaders in the integration of social media in schools.

Solution Tree Press would like to thank the following reviewers:

Shadow William Jon Armfield
Assistant Professor, Department of Educational Technology
Northern Arizona University
Flagstaff, Arizona

Grant Foster
Principal
Bethel Elementary School
Salem, Oregon

Brent Gaswick
Technology Integration Specialist
Nebraska Department of Education
Lincoln, Nebraska

Elizabeth Ross Hubbell
Lead Consultant
McREL
Denver, Colorado

Laurie Keating
Vice President
Technology Planning and Organizational
Development Center for Education,
Leadership, and Technology
Marlborough, Massachusetts

Matthew Levinson
Head of the Middle School
The Nueva School
Hillsborough, California

Pam Petersen
Eighth-Grade Science Teacher
York Middle School
York, Nebraska

Lisa Sjogren
Technology Integration Collaborative Teacher
Osseo Area Schools ISD #279
Maple Grove, Minnesota

Laura Zieger
Associate Professor, Department of
Educational Technology
New Jersey City University
Jersey City, New Jersey

Reproducible pages are in italics.
Visit go.solution-tree.com/technology to download the reproducibles in this book.

William M. Ferriter@plugusin on Twitter is a sixth-grade teacher in a professional learning community (PLC) near Raleigh, North Carolina. A National Board Certified Teacher, Bill has designed professional development courses for educators nationwide. His trainings include how to use blogs, wikis, and podcasts in the classroom; the role of iTunes in teaching and learning; and the power of digital moviemaking. Bill has also developed schoolwide technology rubrics and surveys that identify student and staff digital proficiency at the building level. He is a founding member and senior fellow of the Teacher Leaders Network and has served as teacher in residence at the Center for Teaching Quality.