Williams - SEO 2020: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series Book 1)

SEO 2020

Actionable, Hands-on SEO, Including a Full Site Audit

By Dr. Andy Williams

ezSEONews .com

Version 1.0

Updated: 11th February 2020

My first SEO book (from which this one evolved) was published in 2012. Thats when the SEO upheaval started with Google moving the goalposts. I updated and re-released major versions of that book in 2013, 2014, 2015, 2016, 2017 & 2019. The copy you have in your hands now is the updated version for 2020 and contains some major additions.

The following comments are from customers over this timespan and may refer to any one of the major versions released since 2012.

Read this book and anything else you can get your hands on by this guy.

Dr. Andy Williams is, to my mind, the man to listen to when it comes to the subject of building a website in a clean ethical manner. His explanations of what Google, and the other search engines, consider as part of the ranking process cannot be bettered. If you wish to create a long-lived website that does not need to fear the latest Google update(s) then pay heed. Jim

A MUST READ for SEO professionals who need to get themselves updated Bryan Grandy

Five Stars - game changer, eye opener Nahum Pierre

After 10 years online, building and promoting websites, I became quite adept at SEO (both on-page and off), but that was then and this is now! Having read this eBook from cover to cover, I think you would be hard pressed to find more informative, descriptive, and easy-to-understand material on the subject of present day SEO anywhere. ~ Andy Aitch

This is the right way to build websites. There is a lot of rubbish written by many so-called experts, but this is not one of them. If you want to learn the best way to do SEO, then this is the leading book I have read, and I have read many. ~ Dobsy Dobsy (UK)

Basically, I loved this book and highly recommend it. It is the best couple of bucks you will ever spend. It is easy to read, succinct, and brilliant. He offers a lot of great tips without all the fluff that some authors throw in to add page count. Thanks, Andy, for a good read that upped my SEO IQ. ~ Nicole Bernd

Since Google's Penguin update was released in April 2012, SEO has been turned on its head. Creating themed content with Latent Semantic Indexing (LSI) in mind, instead of keyword-focused content, is now the way forward.

Amazingly, this is exactly what Andy has been teaching for the past ten years. I only wished I had known him when I started out in internet marketing. His style of teaching is the best. Hes a very genuine and generous person, so if youve been hit by Panda or Penguin, then this book is exactly what you need. ~ Carole

Great book, super helpful, and makes SEO easy to understand, especially for an eCommerce novice! I would definitely recommend this to anyone trying to get a handle on best practices in SEO. ~ cswaff

Andy was warning of a Panda type hit at least two years before the Panda was born. Although the Penguin update has changed things more than a bit, in this book, Dr. Andy clearly, and in simple terminology, explains the strategies and tactics needed to stay on the good side of Google. ~ Tony Crofts

Great at teaching the difference in old SEO practices Vs. new techniques. ~ Ms. WriterGirl

Andy is one of the few people that I listen to when it comes to SEO. Rather than follow the usual crowd, that tends to share rehashed information with little value thats based on fact, Andy does his own testing to determine what is actually working for him, and then shares his own results. ~ J. Stewart

This book was a very quick and easy read from start to finish. I found it to be an excellent work with some very mature insights into the nuances of how to get in good graces with Google. It took a few of my beliefs and approaches to Search Engine Optimization and turned them upside down. ~ Jonathan W. Walker

This is groundbreaking Internet marketing information. Stuff you wont find elsewhere. Being a long-time pupil of Dr. Andy, I have put much of it to the test myself and I know it proves out. If you are in the Internet business, you need to read this book. ~ Norman Morrison

After following Andy Williams for over 8 years now, I had a hunch his new SEO book would be a winner... and it is. It's simple, straight forward, and on target with respect to the latest updates, upgrades, and algorithmic mods by our friends at Google. Do what Andy teaches, especially with reference to great content creation, and you will be successful in your SEO efforts. ~ Chris Cobb

The author and publisher of this eBook and the accompanying materials have used their best efforts in preparing this eBook. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this eBook. The information contained in this eBook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this eBook, you are taking full responsibility for your actions. The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided as is, and without warranties. The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this eBook. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. The author and publisher of this book are not in any way associated with Google. This eBook is copyrighted by Andrew J. Williams and is protected under the US Copyright Act of 1976 and all other applicable international, federal, state and local laws, with ALL rights reserved. No part of this may be copied, or changed in any format, sold, or used in any way other than what is outlined within this eBook under any circumstances without express permission from Andrew J. Williams.

This book divides into two main sections.

The first section is a complete overview of modern, white hat SEO, that you can use for reference as you build your site. Youll learn the best way to optimize your website, both on-page and off. Youll also learn about the strategies that successful sites employ to build powerful, white-hat, natural backlinks.

The second section of this book is an SEO trouble-shooter, or SEO audit, that you can use on existing sites to check for any problems. Use it to check specific factors of your site or use it to perform a complete SEO audit.

After this book is published, there isnt much I can do to notify you of these changes. I have therefore set up a page on my website for book owners, so that new information, updates, changes, and issues, can be listed. If something in the book does not look right, visit the updates page here:

https://ezseonews.com/SEO2020/

You can leave comments on that page if you need to.

There are some differences between UK and US English. While I try to be consistent, some errors may slip into my writing because I spend a lot of time corresponding to people in both the UK and the US. The line can blur.